The legendary festival adds AR features to its VR mobile app.
The annual Coachella Valley Music & Arts Festival is one of the most influential events on the planet. The double-weekend spectacle has been graced by some of the biggest names in music and set a certain standard of artistic creativity that all music and art festivals strive endlessly for.
But for Coachella, it’s always been important that the experience begin well before the doors actually open in April. In previous years, festival-goers who ordered their passes all the way back in January received unique ticket boxes featuring everything from intricate pop-up dioramas of the festival-space, to cardboard virtual reality goggles accompanied by an impressive VR mobile app.
Well in their never-ending attempt to continually top themselves, the marketing team introduced a slew of new augmented reality features activated by the welcome box itself. By simply downloading the Coachella VR app, available for free on IOS & Android, users can now activate an augmented reality mode and view a colorful spectacle right on the cover of the box containing all your festival necessities. Pointing your camera at the design reveals a circling group of neon sharks, a bright hot air balloon, tangled roller coasters, the infamous ferris wheel and more enchanting sights all colorfully illuminated by a spectacular light show.
The app doesn’t stop there however, as the Coachella team has actually hidden several augmented reality ‘easter eggs’ that festival-attendees can hunt for while on the official grounds. Combine this with the stellar catalog of Coachella VR content continuously being uploaded and you have a powerful VR/AR mobile app that should just about cover all your festival needs. Check out some of the reactions from a few of the lucky sons of b*****s heading there this April:
Whoever has their Coachella box already, download Coachella VR. And see how cute it turns into.☺️ pic.twitter.com/OvnGFG3EmQ
— LJ (@Lesliejrose) March 10, 2017
My box came to life today ✨ @coachella pic.twitter.com/lK4cJYGbEs
— chelsea (@Chelseaaa77) March 11, 2017
OMG THE COACHELLA BOX HAS A VIRTUAL REALITY RIGHT ON IT WTF LOL pic.twitter.com/3xLUu9rKIP
— davis dang (@davis23dang) March 14, 2017
The 2017 Coachella Valley Music & Arts Festival takes place April 14-16 and April 21-23 with headliners including Lady Gaga, Radiohead and Kendrick Lamar. Though with all this augmented reality being thrown around, I wouldn’t mind another appearance by Tupac’s hologram.
