The U.S. department store will begin installing VR stations in 90 stores to sell furniture to customers. This would be the largest VR roll-out in the...
Macy’s Partners With Marxent For One Of The Largest VR Rollouts In Retail History
Ludenso Unveils MagiMask AR Headset & Tracking System For $99 USD
MagiMask ditches split screen stereoscopic AR in favor of a unique full screen viewing experience. Your standard headset-based augmented reality...
Get In The Holiday Spirit With Echo VR’s Halloween Bash Event
Turn off the lights and get ready for some spooktakular VR eSports Halloween is just around the corner, which means so is the inevitable tidal wave...
Texan Pilots Use Oculus Go For In-Flight Navigational Guidance
Co-founders of Thrust Vector aim to create safer flights by introducing VR to the cockpit. Piloting an aircraft isn’t easy. Thankfully, John Nagle...
Attack On Titan VR Attraction Launches In Tokyo Later This Week
Enlist in the Survey Corps and take on a massive humanoid creature in Attack on Titan: The Human Race. Based on reports by Siliconera, fans of the...
John Carpenter’s ‘Tales For A HalloweeNight Vol 4′ Brought To Life With AR
Unlock a terrifying AR experience with the exclusive 2018 NYCC edition of John Carpenter’s ‘Tales For a HalloweeNight Vol 4.’ When...
Artist Behind Famous Obama “Hope” Poster Launches VR/AR Exhibit
Shepard Fairey’s largest ever solo exhibit preserved in VR/AR using volumetric photogrammetry. Last year, street artist Shepard Fairey, best known as...
Magic Leap Brings Star Wars’ Adorable Porgs To Mixed Reality
It’s like Tamagotchi, but in a galaxy far, far away. Magic Leap made their fair share of announcements during their inaugural L.E.A.P. developer...
The Sims FreePlay Adds Multiplayer AR In ‘Brilliant Backyards’ Update
Real-time cooperative building and AR functionality arrive in a seasonal themed update to EA’s mobile Sims experience. The Sims FreePlay, a free-to...
Nickelodeon Expands Screens Up AR App With ‘Danger Things’ Interactive Event
Magic portals and floating donuts are just a few of the offerings in this Stranger Things inspired Henry Danger AR experience. Good news to all those...
Facebook’s 3D Photos Arrive On Your News Feed And In VR
Facebook uses iPhone’s AI depth-sensor to a new layer of realism to your photos. Originally announced during the 2018 F8 developer conference back in...
First-Ever L.E.A.P. Conference Teases The Future Of Magic Leap
Magic Leap’s inaugural developer conference showcases the headsets best and brightest content. Blood-thirsty robots, augmented board games, and life...
Feature-Length VR Film ‘7 Miracles’ Debuts At Raindance Film Festival
A VIVE Studios production about the miracles performed by Jesus Christ was the winner of the “VR Film of the Festival” grand jury category. 7...
Goosebumps’ Slappy The Ventriloquist Dummy Brought To Life Using AR
R.L. Stine’s iconic series makes its way to augmented reality for the first time. If you’re familiar with R.L...
Hands-On With Magic Leap Shooter ‘Dr. Grordbort’s Invaders’
Weta Workshop offers a taste of their upcoming shooter at the Magic Leap’s first L.E.A.P. conference. Magic Leap’s inaugural L.E.A.P. developer...
Google Rebrands AR Stickers as Playground; Introduces 3D AR Animation
While there wasn’t much news on the VR front from Google at today’s New York hardware event except from learning that the new Pixel 3 and Pixel 3XL...
Secret Location’s Cinematic VR Epic ‘The Great C’ Now Available
Explore an apocalyptic wasteland to unravel a terrifying ancient mystery in this 37-minute sci-fi adventure. A post-apocalyptic landscape fraught...
Owlchemy Labs Teases AR ‘Mobile Spectator’ Experiment
Could Google’s ARCore platform finally provide a low-cost alternative to mixed reality? Best known for their outrageous-brand of AAA VR content, such...
Japanese Students Construct VR Roller Coaster Attraction Inside Classroom
Someone’s getting an A+ in woodshop… What was the most impressive project you ever made while attending junior high? I myself am particularly proud...
Experience The 1943 Berlin Blitz In VR
BBC’s VR experience takes you back to war-torn Berlin during the height of the WW2 blitz. The BBC’s 1943 Berlin Blitz experience, first...
Coca-Cola & NASCAR Lift The Hood To Unveil New AR Experience For Fans
Coca-Cola teams with NASCAR to get you off the couch and into the pit. Thanks to a new partnership between NASCAR and Coca-Cola, racecar fans will...
‘The Wild’ Is A Platform For Collaborative 3D Design In VR & AR
Powered by VR, The Wild’s cross-platform 3D design platform works much like Google Docs. Last month, the developer of The Wild finally opened the...
Macy’s Brings VR Ad Campaign To 69 Stores In Conjunction With Facebook & Marxent
Macy’s further embraces immersive technology as the massive department store chain expands its in-store VR program. Clothing giant...
Vive Focus App Turns Your Living Room Into A Dance Floor
Beat Reality transforms any environment into a music-reactive art installation. Available on the Vive Focus — HTC’s China-only replacement for its...