AT&T and TOMS will be distributing 100,000 VR viewers with select purchases this month.
TOMS was an early adopter when they brought Gear VR headsets in-store for customers to experience what it’s like to go on a virtual giving trip. Known for matching every pair of shoes purchased with a new pair of shoes for a child in need, TOMS takes pride in their year-round Giving Trips, so letting others experience the actual trip in VR made a lot of sense.
Now, TOMS has partnered up with AT&T to celebrate their 10-year anniversary by sharing a new virtual reality experience titled “A Walk in Their Shoes,” letting you follow one of their customers as he travels to Colombia to meet a child who benefited from his purchase.
TOMS got its start when founder Blake Mycoskie was traveling in Argentina and saw how something as simple as a pair of shoes could help a child, a family and an entire community. To tell that story, virtual reality just might be that perfect medium and also help others understand what someone goes through when you can walk in their shoes.
“If you can’t be there in person, VR is the perfect technology to share someone’s story,” shared Mycoskie. “It’s an immersive technology, and with the powerful AT&T network, it’s something you can experience from virtually anywhere.”
To showcase their latest “A Walk in Their Shoes” VR video, AT&T created a physical pop-up in Santa Monica that we got a chance to swing by. In what looks like a giant TOMS shoebox, fans were able to take a seat inside and check out the latest experience on a Gear VR headset.
The four-minute long video is also available in the Oculus Video app on Gear VR and at TOMS Community Outposts. TOMS will also be distributing VR viewers with select purchases of 100,000 pairs of TOMS shoes at TOMS.com and TOMS Community Outposts while supplies last.