South Australian football team Port Adelaide is inviting their fans to join the team on the arena floor as they burst through the banner and rush onto the field under the lights as Adelaide Oval stadium crowds roar all around you.
That is what fans can expect from Port Adelaide and sponsor Renault as they bring a one-of-a-kind experience to the eyes and ears of its fans at Adelaide Oval this weekend.
The Renault Virtual Reality Zone is an Australian Football League first, a virtual reality experience for fans to experience a unique perspective as a player rushing the field. Donning a pair of Oculus Rift DK2 headsets and headphones, fans are immersed into full 360-degree footage captured at a game this year.
The actual players react to the virtual reality experience of themselves rushing the field:
Port Adelaide Chief Executive Keith Thomas commented, “Our philosophy here at Port Adelaide is to have our supporters at the heart of everything we do. To that end we pride ourselves on providing as many inner-sanctum experiences as possible for our community and we feel this initiative certainly achieves that.”
The football club collaborated with virtual reality production company Jumpgate Virtual Reality to film the experience. Jumpgate VR was responsible for an earlier project we reported on called Scare Campaign, which also released a similar reaction teaser video.
Port Adelaide is launching the Renault Virtual Reality Zone at this weekend’s game in the Southern Plaza of Adelaide Oval, if you just so happen to be in attendance.