If you find yourself in New York’s Flatiron Plaza today you’ll probably experience more than just NYC cabs driving down 5th Avenue or the smell of fresh bread from Eataly wafting its way on your morning commute. What you might actually find and come across is an amazing 360 virtual reality experience from the creators of the original Chuck Taylors, Converse.
Converse has had some great collaborations and campaigns that have rivaled other sneaker companies like Vans and parent company Nike. Their latest campaign “Made By You” features artists, musicians, and creatives such as Ron English, Andy Warhol, Patti Smith, Hina Mizoguchi, and Anne-Fleur Broudehoux, highlighting their personality and individual spirit. “Made By You” also has a much bigger purpose: “to celebrate the fans of Chuck and their creative self-expression rather than just the sneaker” according to Ian Stewart, VP of Global Marketing at Converse. They’ve extended this brand experience by having an art installation exhibit in the Plaza that features portraits from Futura, Joanna DeLane, and King Tuff in a virtual reality experience by utilizing Google Cardboard.
The immersive exhibit uses the app Converse In Their Chucks and allows a viewer to see the interactive stories from DeLane, Tuff, English, and Thomas Midlane. Add Google Cardboard and it allows a 360 degree view and narration from the storyteller. Imagine experiencing a world of zombies through the eyes of Joanna DeLane and walking in her shoes or a world of art from Ron English. Kind of makes you think how would you design your own Converse?
You can check out this “All-Star” exhibit in NYC until March 7 and other scheduled locations for installations in London, Mexico City, and Beijing.