Fans get a closer look at the future home of the Los Angeles Rams.
This Sunday the Los Angeles Rams take on the New England Patriots in Super Bowl LIII at Los Angeles Memorial Coliseum. Next year however, construction will begin on LA Stadium, a state-of-the-art venue located in Inglewood that will serve as the future home of the Rams in roughly a year-and-a-half. Until then, the team has been offering attendees of the Super Bowl Fan Expo the opportunity to take a closer look at the most expensive NFL stadium ever built without taxpayer money.
In a video posted by CBS Los Angeles, we see Rams COO Kevin Demoff guiding a reporter through the VR tour of the jaw dropping venue using an Oculus Rift headset with Touch controllers (photos also show an HTC Vive being used). Built in Unity, the VR experience gives fans an in-depth look that the stadiums various luxury accommodations, from the beachside view provided by the Champions Plaza level, to the exclusive Club level suites located right on the sideline.
“It’s an honor to see major brands like the LA Rams and United Way harnessing the power of Unity to create an immersive and creative experience for fans during the Super Bowl,” says Tony Parisi, Head of AR/VR Ad Innovation, Unity Technologies.
“We have seen brands using Unity across multiple industries to visualize new places, allowing people to virtually step inside a new world before it actually exists – just like the new LA Rams stadium. It’s clear that the potential for VR to dazzle, surprise, and immerse an entirely new audience is huge.”
With an overall footprint estimated to be three times that of Disneyland and a total capacity of about 70,000 attendees, LA Stadium is poised to be the most advanced stadium in NFL history. Other incredible additions to the glass-enclosed venue include a 25 acre park, concert hall, shopping center, luxury hotel, office buildings, and condos.
United Way of Greater Atlanta, Futurus, and Georgia State University also teamed up to provide their own Unity-built experience during the Fan Expo. Call the Play uses VR technology to help kids deal with bullying by immersing them in realistic confrontations where they’re forced to make difficult decisions when a friend is harassed by a group of bullies.
Super Bowl LIII takes place tomorrow at 3:30pm PST. No word yet on whether or not the VR tour or Call the Play will be available for download in the future.