Theia Interactive’s new VR tool takes the guesswork out of designing products and campaigns.  Beyond the obvious use-cases of gaming, socialVR, workforce training, and education, VR can also be used to collect deep marketing data in new and exicting ways. For example, Kellogg’s turned to VR and eye-tracking to put themselves in the shoes of consumers in … Continue reading This VR Tool Knows What You’re Thinking Before You Do