A VR City Experience Offers Businesses A Glimpse Into A Disruptive Future

Global consultancy company PwC launches a VR experience to help organizations navigate disruption.

PwC have been working on VR projects for some time now. In 2017 the London-based accounting practice launched an interactive map of UK companies working in the VR/AR industry. Today, the company has announced its latest project – a VR experience that aims to help PwC’s clients explore and better understand the range of potential future disruptions that could impact their organization.

The experience was first presented to an audience of PwC clients at an event in April lead by Leo Johnson, head of PwC‘s new disruption practice and Jeremy Dalton AR/VR lead at PwC. Since the event more than 100 people have been guided through the experience, including clients in banking, transport, local government and the public sector. Using a controller, participants can teleport throughout the scenes and use VR to spot 20 potential disruptions around them in a future city environment and collectively rate their credibility and impact.

“VR is a unique medium to tell the story of disruption, allowing our clients to experience the potential impact first-hand and bring their challenges to life in a much more immersive way,” spoke Jeremy Dalton, VR lead at PwC. “It enables far more meaningful conversations about the risks faced by each organization as a result. This tool demonstrates there is far more to VR than gaming – it’s a technology with huge potential across a whole host of sectors, including professional services, with its power to engage people in a new way.”

“Organizations are facing so many potential disruptions today – not only from technological advances, but from the collision of broader mega trends, from aging populations to income inequality,” added Leo Johnson, disruption lead partner at PwC. “We’ve established a new team specializing in disruption to help our clients stay one step ahead of these risks and build future-proofed strategies.”

“The challenge is to map out the potential disruptions an organization could face, separate out the reality from the hype, and then look at strategies to transform risk into opportunity. The value of the VR tool is that it brings the future into the present and allows our clients a first-hand glimpse of how exponential technologies will start to transform the business landscape.”

The experience, which is the first example of VR being used as a storytelling tool for businesses to engage with the disruptive technology, was built with immersive content studio REWIND.

Image Credit: Internet of Business / PwC

About the Scout

Alaster Armitage-Brain

Alaster is the UK Editor-at-Large for VRScout. Outside of VRScout he is producing VR content for leading brands around the world.

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