Try On Halloween Costumes In AR Using Snapchat

Once you’ve decided on a costume, you can select ‘Shop Now’ to purchase.

With Halloween just around the corner, many people are in search of the perfect costume to celebrate this year’s festivities. Thankfully, Snapchat has your back.

This year the social media app has partnered with costume design and manufacturing company Disguise Inc. to launch an augmented reality (AR) shopping experience that allows you to try on and purchase virtual Halloween costumes based on hit franchises such as Harry Potter, Minecraft, Cobra Kai, The Office, Ghostbusters, Chucky, Power Rangers, and Transformers just to name a few.

“Imagining what a costume will look like on you is a big part of Halloween shopping. Snapchat’s new AR try-on capabilities take the wonder out of your costume shopping experience,” said Stephen Berman, CEO of JAKKS Pacific, in an official press release.

“Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All Lenses will also have a direct line to purchase if you like what you see!”

“These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun,” added Ben Schwerin, SVP of Content and Partnerships at Snap Inc. “We’re thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat.”

You can try on virtual Halloween costumes now via the Snapchat app, available free on iOS & Android. Just search for ‘Disguise Costumes’ or one of the brand names listed above in the dedicated search bar. There are also individual Snapcodes available for each Lens.

Image Credit: Snap Inc.

About the Scout

Former Writer (Kyle Melnick)

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