The VR experience centers will let you climb behind the wheel of Bumblebee.
Virtual reality centers based on the blockbuster “Transformers” series are set to open in China this Summer. Debuting in Shanghai, the centers will expand to other China cities regularly over the next five years and will be designed with a global audience in mind.
In collaboration with Hasbro and DMG Entertainment, the simulation experiences will let you get up-close and personal with Transformers characters through a combination of “virtual and augmented reality technology.”
Putting you in the middle of the action, you’ll be able to sit side by side with the characters and engage in a variety of missions. Imagine battling against the evil Decepticons on Cybertron alongside Optimus Prime, or climbing behind the wheel of Bumblebee for the ultimate driving experience.
The Transformers franchise, which began with a toy line more than 30 years ago, has expanded to include comic books, animated series, films, video games and consumer products. The most recent Transformers film, 2014’s TRANSFORMERS: AGE OF EXTINCTION, earned more than $850 million internationally. TRANSFORMERS: THE LAST KNIGHT opens worldwide on June 21 with additional sequels planned for release in 2018 and 2019.
“We’re very excited to work with DMG as we launch into the rapidly growing space of VR, AR and other mixed reality experiences,” said Simon Waters, General Manager, Senior Vice President, Entertainment and Consumer Products, Hasbro. “The Transformers digital simulation centers will offer fans an incredibly immersive experience that’s truly … ‘More Than Meets the Eye.'”
Dan Mintz’s DMG Entertainment announced last week that its investment arm, DMG Capital Group, will invest $300 million in the entertainment, technology and media sectors. With offices in Los Angeles and Silicon Valley, DMG Capital Group will partner with top entrepreneurs, operators and complimentary growth or private equity capital firms looking to expand globally, particularly into China’s lucrative market. DMG Yinji is publicly listed in China and valued at more than $6 billion,