“Turtle Power” meets AR power.
Teenage Mutant Ninja Turtles: Mutant Mayhem is officially in theaters and so far fans and critics alike can’t get enough of Seth Rogan’s take on the pizza-loving crime-fighting team. The animated motion picture currently has a 96% rating on Rotten Tomatoes and performing well at the box office.
To help keep that momentum going, Paramount Pictures has partnered with the popular social media app, Snapchat, on a new augmented reality (AR) Lens that lets you step into the shoes (shells?) of each of the four Teenage Mutant Ninja Turtles: Donatello, Leonardo, Raphael, and Michelangelo.
Available now on iOS and Android devices, the ‘TMNT Mutant Mayhem Lens’ features full face and body-tracking technology, allowing you to control each of the four turtles like a puppet using your own body. As you move your arms, legs, and head, your virtual counterpart mirrors your actions in real-time.
“This Lens demonstrates both the immersive qualities of our AR technology and boundless creativity of our Snapchat Lens creators,” said Laurel Duquette, Snap’s senior manager of advertiser solutions, in an official release.
Those interested can try the TMNT Mutant Mayhem Lens now via the Snapchat app, available for free on iOS and Android devices. Simply scan the QR code provided above using the app. You can also visit this link here.
Feature Image Credit: Paramount Pictures