The music recognition app is stepping beyond just identifying songs and TV to now include branded augmented reality experiences.
Shazam announced Tuesday that it would now help companies and popular artists create AR experiences that include 3D animations, product visualizations, mini-games and even 360-degree videos.
Since launching their visual-recognition functionality in 2015, Shazam is taking their visual capability to the next level and hopefully delivering more engaged and immersive brand experiences.
For the launch of the AR platform, Shazam has partnered with Beam Suntory, the world’s third largest premium spirits company. Starting in April, users across the U.S. will be able to Shazam in-store creative for a chance to play a co-branded AR interactive memory game, which the hope is to entice users to purchase Beam Suntory’s brand of Tequila. Shazam stated that there are several other launch partners on board as well, who we can expect to be revealed shortly.
The Shazam AR feature utilizes the apps already built in ability to scan unique “Shazam Codes” on products and packaging to deliver content. Shazam has partnered with Zappar, a developer of augmented reality integrationon mobile devices, to deliver the code-scanning technology behind Shazam Codes as well as the platform’s immersive and expressive short form mobile experiences.
“One of the things missing from augmented reality for advertisers has been a frictionless way to deliver these experiences at scale,” said Shazam CRO Greg Glenday. “Because Shazam has such a massive install base, and consumers are already accustomed to using the app for discovery—we have now solved that problem. The possibilities for a brand to bring their products to life or make their advertising more engaging are quite literally only limited by the imagination.”