The 4D VR experience will have you flying high with all your favorite horned friends.
It’s the night before Christmas and Santa’s workshop is busier than ever. While Santa’s Little Helpers pack the sleigh full of presents, a nice elf buckles you into the sleigh’s sidecar, readying you for one epic ride we all wish we could have taken growing up as kids.
And before you know it, Santa yelps “giddy up boys” and we’re off! From the Pyramids of Egypt to a zero-gravity float in space, this is one VR experience that can be enjoyed by the whole family, and if you’re in select cities, you can try it out yourself too.
Launched on Friday, “The Night Before” is an immersive look at a classic holiday moment. Created in collaboration with Samsung and Here Be Dragons, you strap on a Gear VR headset and take a sleigh ride atop pneumatic seats. The roller coaster like row of seats move with each twist and turn, fitting up to four people at a time. And with synced VR experiences, you can squeal and holler together, making this one immersive experience for the whole family.
The 4D sleigh experience now available at Herald Square in New York City, The Grove in Los Angeles and Samsung 837, the brand’s flagship digital playground in the heart of Manhattan’s Meatpacking District.
“At Samsung, we believe technology is so much more than a device – it’s an experience that can connect, delight and inspire everyone,” said Marc Mathieu, Samsung Electronics America’s Chief Marketing Officer. “We’re always looking for ways to create memorable, immersive experiences with our Samsung VR ecosystem and with ‘The Night Before…’ we are able to blur the lines between virtual and reality in an enjoyable, festive way like never before.”
The sleigh ride is part of Samsung’s larger “Gift of Galaxy” holiday campaign that focuses on family coming together and sharing special moments. The campaign kicked off a new spot, “Unwrap the Feels,” which shows the range of emotions and reactions when people immerse themselves in new VR worlds with the Gear VR.
A variation of the ride experience will be available at select malls across the country starting December 14.
Can’t make it out to these installations but still want to sit along for the ride with Santa? A 360° video version of “The Night Before” is also available on Samsung VR, the company’s virtual reality content service.
Image Credit: Rachel Murray/Getty Images for Samsung