Nike Partners With RTFKT To Launch AR Hoodies

Digital fashion for the real world.

Last year, Nike officially acquired RTFKT Studios, a Web3 fashion house specializing in digital apparel. Shortly thereafter the company released RTFKT x Nike Dunks Genesis CryptoKicks, a pair of physical sneakers with their own NFT counterparts.

This week Nike expanded its lineup of NFT clothing with the RTFKT x Nike AR Genesis Hoodie, an exclusive digital hoodie for RTFKT’s Clone X NFT avatars. In addition to the virtual item, each owner will also receive a physical hoodie equipped with a near-field communication chip (NFC) that allows for wireless communication between the clothing and its respective NFT.

Using a combination of trackers and QR codes, owners can bring their physical hoodies to life in AR with effects such as virtual wings. Moving forward, the company will introduce additional utilities to its catalog of digital clothing, such as tokens to access exclusive in-person events.

According to the company, the RTFKT x Nike AR Genesis Hoodie’s private mint will go live on Thursday, July 21st. The hoodie will be available first to Clone X and RTFKT x Nike Dunks Genesis CryptoKicks owners before becoming available to the general public.

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Image Credit: RTFKT Studios

About the Scout

Former Writer (Kyle Melnick)

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