One of television’s big surprise hits, Spike TV’s Lip Sync Battle, is getting the virtual reality treatment.
360-degree video clips taken from 10 different episodes of the celebrity driven show, hosted by LL Cool J and Chrissy Teigen, debuted exclusively on Samsung’s Milk VR app. The debut episode features Dwayne “The Rock” Johnson. Virtual reality viewers are able to experience being a very tall audience participant in the studio crowd or even explore backstage as part of the production crew.
The half-hour original series was created by Jimmy Fallon and his Eight Million Plus Productions, Stephen Merchant, Krasinski, Matador and Casey Patterson. Matador is also responsible for the latest release of the My 360 celebrity studded interview experience for Milk VR that debuted this month as well.
Spike TV’s Lip Sync Battle has drawn record ratings and is a big hit among women, a great bonus for the traditionally male-focused Spike TV. The latest Lip Sync Battle VR series joins other female-targeted series on Milk VR, most recently the fashion inspired Refinery29 VR series that debuted on Milk VR in April.
“We chose this show based on its share-ability,” says Casey Patterson, the head of talent development and production at Spike TV parent Viacom, to Wired. “The most important thing is connecting with your audiences in new and different ways. So, VR is so fresh and yet another way for someone to experience your” shows.
Although many of these VR content series are still experimental, you can expect Samsung to continue their investment into virtual reality content and experiences for their platform as they race against HTC, Oculus, and Sony for publishing rights from creators and studios.