How Snap Is Helping Businesses Embrace AR Shopping

The new Shopping Suite offers a variety of useful enterprise features.

Snap Inc., the company behind Snapchat and Snap Spectacles, this week announced a new enterprise solution that allows businesses of various sizes to incorporate Snap’s augmented reality (AR) technology into their respective channels.

According to an official release, AR Enterprise Services (ARES) offers a number of advanced tools designed to enhance the customer’s shopping experience. ARES’ first offering, the new Shopping Suite, makes use of a number of powerful technologies, from 3D Viewer and AR Try-On to Fit Finder. These features can be directly embedded inside a retailer’s app and website, streamlining the AR shopping experience.

Credit: Snap Inc.

Here are some additional details about the new Shopping Suite (as provided by Snap Inc.):

  • Dedicated services and support: Businesses can leverage dedicated services for AR asset creation and robust technical implementation support. The Shopping Suite’s AR asset creation services help businesses create digital versions of their apparel, footwear, and eyewear products using proprietary photogrammetry hardware and machine learning creation pipelines to deliver high-fidelity assets optimized for end-user performance.
  • Enterprise tools to manage assets and integrations: Businesses can manage and optimize their AR assets and integrations, measuring performance analytics, and receive dedicated Shopping Suite support.
  • Experience delivery: Businesses can integrate our AR Try-On, Fit Finder, and interactive 3D Viewer technology into their own apps and websites, offering shoppers the ability to receive accurate fit and sizing recommendations, try on or view products in augmented reality, and interact with products in 3D.”
Credit: Snap Inc.

ARES’ first group of participating businesses include Gobi Cashmere, Goodr, and Princess Polly. The service will be available to accessory, apparel, and footwear providers in Q2 of 2023.

“Over the last decade, we’ve been hard at work bringing fun and personal AR experiences to Snapchatters,” said Jill Popelka, head of AR enterprise services of Snap Inc, in an official release.

“In the next decade, we’re excited to take our world-class AR technology to businesses’ websites, apps, and even into their physical locations. We look forward to making the shopping experience more delightful for consumers and transforming businesses around the world with AR Enterprise Services.”

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Feature Image Credit: Snap Inc.

About the Scout

Former Writer (Kyle Melnick)

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