The 15-second clips aired throughout the week leading up to the Super Bowl.
As VR tools like Tilt Brush make their way into the hands of artists daily, we are continually amazed by what creators dream up in the new medium.
Tilt Brush lets you paint in 3D space with life-size brush strokes, stars, light and even fire all within VR. You start with a blank canvas, but the intuitive interface and creative freedom have made this app a favorite among immersive artists.
One of those artists is George Peaslee. As part of Google’s Tilt Brush Artist in Residence Program, Peaslee joins more than 60 other artists from a wide range of disciplines exploring their style in VR. He is also one of the first artists to help bring Tilt Brush painting to life on traditional TV, introducing sports fans across the country to the new medium.
In collaboration with Daughter and Sons, Tilt Brush, and VRScout Studios, Fox Sports aired eight short mixed reality Tilt Brush clips leading up to Super Bowl coverage last month. The mixed reality “capper” videos go beyond just Peaslee demoing the unique capabilities of painting in VR, but show how his interpretation of show logos take on an entirely new meaning in a 3D environment.
You can watch some of Peaslee’s live Tilt Brush painting that aired below, which includes a mind-blowing pointillism-like portrait of Skip Bayless and Shannon Sharpe for the Undisputed show.
Inspired by Tilt Brush’s earlier sizzle video, Fox Sports saw “an opportunity to experiment with a medium that was breaking new ground, especially since it fit with Fox’s overall bold and daring persona,” according Fox Sports’ Mark Toyama who helped spearhead the project.
The short capper mixed reality videos aired throughout the week of Fox Sports’ coverage leading up to the Super Bowl (Monday, January 20th – Sunday, February 5th), before going into and after coming back out of commercial breaks.
Peaslee’s attention to detail is inspiring and also a look forward to how brands may consider approaching logo design in a future world of 3D environments. “Needless to say, he blew us away and far surpassed all expectations we had heading into the project,” said Toyama. “It really was a dream come true.”
Last month Fox Sports released a Gear VR app that let you watch real-time highlights from a Super Bowl LI VIP Suite in VR. You could also teleport to one of several on-the field VR camera positions to see the action from the best angles. And today Fox Sports announced that they have teamed up with LiveLike again to deliver the Big East Men’s Basketball Tournament in VR through the Fox Sports VR app, beginning with four quarterfinal games on Thursday March 9. The production will feature user-selected views, with two basket and two foul-line cameras as well as original 360-degree tournament content, all managed from the Fox Sports VR app’s Virtual Suite.