Deadmau5 has partnered up with Absolut Labs to create a VR gaming experience based on the electronic musician’s nightly lifestyle.
The VR experience is being called Absolut deadmau5, inviting you to join the artist on an “epic night out” in his own virtual world, letting you guide a virtual deadmau5 from his actual studio, through various obstacles and surprises, before culminating in a live performance of his exclusive new track, “Saved.”
The VR experience combines 360° live-action footage, like being in the recording studio or standing on stage for a live performance, along with motion captured game experiences. The game experience let’s you navigate skeptical bouncers and selfie-taking fans to get deadmau5 to his concert destination on time.
The VR journey will be available for download on iOS and Android as a Google Cardboard compatible app. Created by Absolut Labs, the brand’s experimental and creative venture, the app is part of Absolut’s marketing campaign to celebrate spontaneous, adventurous nights out. The experience was also made in collaboration with agency Forever Beta and digital production shop Unit9.
You can go behind the scenes for the making of in the video below.
Fans who pre-order the exclusive Limited Edition Absolut deadmau5 VR cardboard headset at Absolutdeadmau5.com, which was designed in collaboration with the artist, will be the first to experience the Absolut deadmau5 app and hear the new deadmau5 track on July 27th. Absolut deadmau5 VR cardboard headsets are available for pre-order starting for $17.95
Absolut deadmau5 is the second VR project to come out of Absolut Labs. Back in August, Absolut Labs first experimented with bridging music and virtual reality with a live Bob Moses VR concert. At the time, the Bob Moses performance was streamed live in VR on the accompanying Absolut Reality app, giving you front row access to a sold-out concert from Brooklyn, New York.