The “Always Good” experience will include a Super Bowl TV spot as well as a variety of digital activations powered by AR and AI technology.
This coming week, the Kansas City Chiefs will be taking on the Philadelphia Eagles at Super Bowl LVII. If you’re anything like me, however, you’re far more interested in the annual lineup of hilarious commercial spots that air during the big game.
This year, Avocados From Mexico (AFM), one of the leading avocado brands in the US, recently dropped a teaser for the company’s 9th Super Bowl Digital Activation. According to an official release, the “Always Good” experience will include a TV spot featuring actress Anna Faris that will air during the big game as well as a series of interactive activities that make use of technologies such as augmented reality (AR) and artificial intelligence (AI).
For example, you can connect your Spotify account to create AFM musical pieces based on your personal listening habits. Another experience allows you to remix Avocados From Mexico branded music using a combination of AR and AI technology. Instead of an instrument or controller, you trigger various sounds of the brand by performing different facial expressions.
“With its latest Super Bowl digital activation, AFM showcases the brand’s expertise, innovation, and commitment to creating engaging and interactive consumer experiences,” said Ivonne Kinser, vice president of marketing & innovation at Avocados From Mexico. “From the launch of the brand’s new Sonic DNA to the use of cutting-edge technologies to personalized power experiences, this campaign is a testament to the brand’s ability to stay ahead of the curve and create truly memorable and impactful digital experiences.”
Avocados From Mexico’s Super Bowl ad will air on February 12th during the big game. According to Wishu, the campaign will also feature an additional experience that will allow you to craft Tweets using the popular AI software ChatGPT. The 30-second TV spot will supposedly feature a QR code leading to the experience. For more information visit here.
Feature Image Credit: Avocados From Mexico