“Autobots, transform and roll out.”
Snap Inc. is back with yet another creative augmented reality (AR) experience for its popular social media app, Snapchat, that turns your personal vehicle into a giant mechanical robot from the long-running Transformers series.
Available just in time for the new Transformers: Rise of the Beasts movie, the “Transform Your Car” Lens was built by Paramount Pictures using SnapML, Snap’s machine learning technology. According to Adweek, the filter can supposedly convert any car into a virtual Cybertronian, no matter the model, year, or color.
All you have to do is open the Lens on your smartphone device and point the camera at your car. The Lens will then automatically scan your vehicle and digitally reassemble it into a Transformers robot of a similar style. After creating a robot, the Lens blurs your car in the background, allowing you to focus all of your attention on your new robot companion.
You can find the “Transform Your Car” filter in the Lens carousel in the Snapchat app, available for free on iOS and Android devices. For more information visit here.
Feature Image Credit: Paramount Pictures