In honor of Pride Month, the Gilbert Baker Foundation—an organization dedicated to the original creator of the LGBTQ Rainbow Flag—has partnered with full-service ad agency INNOCEAN and creative production partner Tool to launch an augmented reality (AR) filter that allows you to proudly fly the Rainbow Flag anywhere in the real world.
This includes any of the 40-something cities that have passed laws banning the Pride Flag at official government buildings, such as public schools, city hall, and police stations just to name a few.
The AR filter is just the latest phase in the ongoing #SavetheRainbowFlag campaign led by the Gilbert Baker Foundation which aims to reverse the increasing number of bans on the LGBTQ Rainbow Flag. The organization has also made a toolkit available to those interested in taking action.
“The Gilbert Baker Foundation launched the Save the Rainbow Flag initiative in response to a wave of pride flag bans occurring happening across our country,” said Charles Beal, president of the Gilbert Baker Foundation, in an official release.
“Partnering with the ACLU we created a Toolkit that local activists can use to fight back against this wave of hate and win! Using these tools, we’ve already seen victories in California, New Jersey, and Florida. If this is happening in your community speak out! Reach out to us and fight back!”
“We are proud of the diversity we have in our employees at INNOCEAN and when one of our team members proposed we do something bold to support the LGBTQ+ community, I was very happy to see our team jump into action,” added Steve Jun, CEO of INNOCEAN USA.
“This is about more than a flag. It’s about people coming together, using new technologies for good, and standing up for each other. I look forward to seeing virtual rainbow pride flags across the country – if not the world!”
The #SavetheRainbowFlag AR filter is available now on Instagram @Gilbert_Baker_Foundation. Simply click the link here on your mobile device to get started.
For more information on the #SavetheRainbowFlag initiative visit gilbertbaker.com/save-the-rainbow.
Feature Image Credit: INNOCEAN USA