14 new landmarks and 6 AR templates make their way to the desktop app. This week Snapchat further deepened its commitment to AR technology with the...
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Create Your Own AR Easily with Snapchat’s Lens Studio
Move over, Bitmoji. Snapchat has millions of active users ‘snapping’ messages and photos every single day. Millions of those snaps are...
Celebrate The Women’s World Cup With New Snapchat AR Lenses
Get up close and personal with every women’s national team in the new Global Fan Selfie Experience. The FIFA Women’s World Cup is here and fans...
Snap’s Lensathon Competition Teases The Future Of AR
This year’s lineup features everything from AR fashion to AR gaming. Snap Inc. has announced the winners of its 2022 Build the Future...
Snapchat’s AR Lenses Are About To Get Even Better
It’s getting even harder to distinguish AR from reality. This week Snap Inc. introduced Ray Tracing support for its Lens Studio app, allowing...
Snapchat Is Adding Paid Power-Ups To AR Lenses
Additional monetization options are on the way for Snapchat’s augmented reality Lenses. Today marked the start of Lens Fest 2022, Snap’s...
First-Of-Its-Kind Snapchat Lens Embraces Heritage & Culture
Explore a multi-level AR experience and learn the origins of culturally-relevant superheroes. Ally Financial has partnered with R/GA to launch a...
Snap’s Spectacles Lens Lets You Play Catch With The LA Rams
“LA Rams Mini Game” is the first Spectacles Lens developed in collaboration with a professional NFL team. Snap Inc. this week revealed a new AR...
First-Ever Snapchat Lens Awards Recognizes Top AR Lenses
Categories included fashion and beauty, environment and social good, gaming, utility, and more. Since the launch of Snapchat Lens Studio in 2017...
‘Squid Game’ Snapchat Lenses Bring The Terrifying Show To Life In AR
Step into the role of the mysterious Front Man or a masked guard with these killer face filters. Netflix’s latest global sensation, Squid Game...