Jumpgate VR, in collaboration with Cyan Films, have created a virtual reality experience for the upcoming Cairnes brothers feature, Scare Campaign. According to the creators, this is the first time an Australian feature film has used the technology to engage fans.
Instead of splicing together a typical teaser and uploading the clip to YouTube, the filmmakers instead released a VR teaser that was designed to capture the feel of the film and give fans a taste of what to expect, in this case pure terror.
The latest VR teaser experience stars Olivia DeJonge (The Visit), who plays a ghost girl in Scare Campaign, a film about a horror-themed TV “prank” show’s attempts to stay one step ahead of its nihilistic online rivals. The virtual reality teaser experience follows Olivia haunting the derelict interiors of the Beechworth Lunatic Asylum in Victoria and was filmed on location during the feature shoot in February.
Virtual reality has been receiving plenty of attention at festivals, notably this year’s Sundance Film Festival. The latest trailer for Scare Campaign: The VR Experience comes just in time for the beginning of the 2015 Cannes Film Festival this past week.
Scare Campaign is the second feature film from Colin and Cameron Cairnes and along with Olivia DeJonge, also stars Meegan Warner (Turn, The Veil) and Ian Meadows (The Moody’s, The Pacific) in lead roles. Scare Campaign: The VR Experience will be available to audiences in late 2015.