Projects

Transforming a Coca-Cola Box into a VR Viewer

There is no doubt that the low-price and simplicity of a Google Cardboard VR viewer has helped millions of users around the world get a taste of VR with just their mobile phone, a few lens parts and some cardboard. We have even seen Cardboard help do amazing things like letting a Grandma see her grandchildren for the first-time.

Now Coca-Cola is showing us what can be done by recycling the cardboard from a 12-pack box of soda to make a Cardboard VR viewer from home, making this magical cardboard device that more accessible to the world.

In the latest video shown above, uploaded to Coca-Cola’s corporate YouTube account, the company highlights a new packaging prototype and how they converted the soda box into a VR viewer. Three 12-pack boxes are shown being folded and assembled into three different versions of a viewer – Origami, Custom and Insert. Now you just only need your phone, a few lens parts and some patience to create your own.

cocacola-google-cardboard

The VR cardboard viewers are just an experiment for now by the company, but shows what is possible by just recycling cardboard packaging – and they sure make it look simple in the video.

Last year we saw Kellogg promote their Nutri-Grain cereal by allowing consumers to turn the cereal box into a Cardboard VR viewer, with the cereal box prize inside being the lens to help assemble it all together.

google-cardboard-coca-cola-vr

“Cardboard headsets are democratizing VR for the masses,” says Nick Felder, global group director of Film and Music Production for Coca-Cola. “They’re affordable, viable and a damn good experience.”

About the Scout

Jonathan Nafarrete

Jonathan Nafarrete is the co-founder and editor-in-chief of VRScout.

Send this to friend