U2 and Apple Music Launch First VR Music Video and Bus Experience

U2 Apple VR Music Video

Fans arriving to see U2 at London’s O2 music venue this Sunday got to board an entirely different type of tour bus from those usually reserved for the band.

In a partnership between U2, Apple Music, and Vrse creator Chris Milk, “The Experience Bus” is an open invitation for fans to board and experience the latest virtual reality music video for U2’s “Song for Someone.”

Participants who found themselves on the bus were greeted with multiple headset stations where they could don an Oculus Rift and headphones to get the full VR experience.

The VR music video is a visual interpretation of U2’s “Song for Someone” where the viewer starts on stage with U2 and transitions to locations around the world to watch other fans sing along with the band. Besides filming U2 in multiple locations, it would appear that the Vrse crew took 360 camera rigs to film the other segments of the music video from inside the homes of U2 fans.

For many, this may have been their first VR experience and it probably warranted a good selfie opportunity.  While participants were viewing the music video in the VR headset, their photos were taken and uploaded to a U2 site, where it could then be downloaded and shared later.


VR Bus Selfies

There is no word on which stops The Experience Bus will make along the tour, but if you are eager to check out the experience on your Google Cardboard viewer from home, you can download the Vrse app for iOS or Android right now. (Hopefully soon for Gear VR headset owners)

Image Credit: Vrse and Instagram

About the Scout

Jonathan Nafarrete

Jonathan Nafarrete is the co-founder and editor-in-chief of VRScout.

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