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Featured 360°: Dalí, Fiat, and Mount Everest

Featured 360° is an ongoing series to highlight some of our favorite videos from creators and brands for you to enjoy during the week. For this week’s installment of Featured 360°, enter the trippy dreams of Dalí, scale Mount Everest, and let Fiat take you around for a minute. 


A Whole New Spin

“Look around. There’s no end to where the Fiat 500X can take you.”

To showcase the versatility of the new 500X, Fiat gives us a glimpse of all the different places the crossover vehicle can take us. Follow the car from the road to the woods, beach, snow, and back again. This piece shines in the details; the powerhouse Nokia OZO captures the environments in vivid detail, the transitions between quadrants are seamless (Society and Rodeo Show spent time detailing the alignment of the vehicle’s path, even matching the position of the sun in each shot), and sound design is oriented around the direction the viewer faces, triggering spatial audio to generate heightened presence. This commercial is an excellent example of how artists can use 360° filmmaking to portray a straightforward idea in an innovative way.

Dreams of Dalí

Go inside and beyond Dalí’s painting, “Archaeological Reminiscence of Millet’s Angelus,” and explore the world of the Surrealist master like never before.

Ever wanted to know what it’s like to be in the wild, brilliant mind of Dalí? This gorgeously animated and scored experience is your chance. Lose yourself in the meditative, elusive and captivating surrealist landscape of Dalí’s dreams—soak up the far-out vistas of the desert, explore the inner catacombs of his constructions, and get your groove on with some stilt-leg elephants!

Climb Everest VR trailer

“Trailer for upcoming series Climb Everest VR. An adventure awaits: a vertical trek up the perilous northern summit of Mount Everest. Guided by ultra-athlete and seasoned adventurer Noel Hanna and his wife Lynne, you will climb the mountain and feast on the awe-inspiring views along the way – all in 360 degrees.”

Join Amsterdam-based production company VR Explorers on an icy adventure as you behold Mount Everest in immersive glory (and how a real summit expedition looks). Sip milk tea at base camp and then make your way to the top—but don’t forget to smell the proverbial roses as you venture through Tibetan villages and dangerous icy roads along the way. When you finally do reach the peak, soak in the breathtaking views from the highest point on Earth. Oh, did we mention this is the first 360° experience captured from Mount Everest?

About the Scout

Zeynep Abes

Zeynep is a new media artist who got her start at LACMA’s Art+Tech lab creating AR installations. She then worked at the 2016 Sundance Film Festival's New Frontier Exhibitions and is currently studying computer animation and game development for VR and AR.

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